Focus on what you do best

transform your life By Doing what you love

  1. Loving what you are doing?
  2. Defining your talents?
  3. Finding what is easy for you?
  4. Leading in a field where you naturally excel?
  5. Volunteering for tasks that you know you do well?
  6. Resisting pressure to achieve other people’s vision?
  7. Believing you can be great at what you are doing?
  8. Narrowing your field of expertise?
  9. Having people as friends who value your skills?
  10. Evaluating compliments positively?

Taking your Idea to Market

Do you have an idea?

  1. Evaluate and prove your idea.
    • What problem are you solving?
    • Who would be purchasing this idea?
  2. Perform research to see if your idea is already in the marketplace.
    • Is it new?
    • If not, what makes your idea different?
  3. Choose to make sure that your idea remains yours – protect it.
    • If it is an invention or innovation, then get a patent, copyright, or trademark.
    • All of these require you to spend monies for their protection, but take the time to find out what will work to protect your idea.
    • Own what you create!!
  4. Make a prototype.
    • Start with drawings.
    • Does it look like what you envisioned?
    • Pick three trusted friends to share your design and give your feedback.
    • Be willing to modify your concept.
    • Some businesses will create a prototype for you and be contractually obligated to secure your prototype for your purposes only.
  5. Prepare a business plan with a financial expert.
    • You will go from an idea to:
      • Who will buy your product/services?
      • What will they pay?
      • What will it cost you to deliver your products/services?
      • How will your products/services be marketed
    • The most important question to ask yourself – how much money will be required for you to be in business for the first six months?

Surviving and thriving in your first year


  1. Build your trusted business community, colleagues, and find two mentors – industry and human resources experts.
    • Use social media, colleagues, or other trusted individuals to find experienced individuals that can advise you on:
      • Remaining motivated.
      • Selling and marketing in your industry.
      • Focusing on personnel issues.
  2. Learn to pitch your products/services.
    • Your pitch is crucial – you will repeat it often.
    • You will need to convince potential investors, sell your idea, and rally your network to create “word of mouth” excitement.
  3. Manage your cash.
    • Know what payments are due and when your customers/clients will pay you.
    • Make sure you understand how to read necessary financial reports.
    • Revise your pricing and be willing to seek a loan or line of credit, if needed.
  4. Stay positive, even when your assumptions require revising.
    • Get enough sleep.
    • Take breaks each hour to maintain a positive perspective.
    • Maintain a healthy work-life balance.
  5. Say “No” when something does not work.
    • You will make mistakes – decide quickly to reverse course.
    • Set dates before you agree; then, when the results are not happening – “pull the plug” when that time comes.
    • You tried, but it didn’t work.
    • Move on.
  6. Learn to listen.
    • What are your customers/clients saying?
    • After every shipment/delivery, send an email asking for satisfaction and what can be improved?
    • Adopt your products/services to your customers/clients.
    • Look for feedback.
    • Be receptive to positive and constructive ideas by:
      • Using your first customers/clients for beta launches of your new products/services before “going live”.
      • Read and make modifications based on online reviews.
  7. Starting your business is just the beginning.
    • Your business journey is now underway.
    • Learn new ways of doing things.
    • Enjoy every moment.
    • Celebrate all your wins.
    • Stay focused.
    • Bring your work ethic.

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Sharing Our Experiences

Generational Entrepreneurship: Part 1

Generational Entrepreneurship: Part 2

Generational Entrepreneurship: Part 3