How to Outsmart Your Competition in Creating Momentum For Future Growth?


You kept your operations going! Now you want to thrive, not just survive. Business momentum is the impetus that will drive your growth, and momentum can help you and your team push yourselves to new heights and build on its successes.

Below are suggestions for strategies to continue the momentum you already have, but more directed for long-term planning. Choose from the plans down to develop your path.

You are unique. You and your team will prioritize and implement ideas in a phased approach and measure your efforts carefully before going to the following picture. We are recommending that you select from the following strategies for building business momentum while still optimizing your limited resources:


Honor your priorities


We all know the importance of priorities. And we all have them, whether we acknowledge them or not.

If you want to stay focused and build momentum, you have to go beyond simply identifying your top priorities. Empower each team to set their priorities and measure their success. If an effort is not working, change your path. You have many ways that will lead to continued momentum. Be harsh in judging what’s working. Stay flexible.


Create goals that work


Do yourself a favor. Create goals that are in alignment with your core values and your vision for success. Producing plans that work for you will build momentum for growing your business your way.


Take doable action


If you want to sustain momentum so you can reach your goals, find your “doable” action steps. Identify the minor step you can take (that’s a doable step). And take it. Keep going from there, one achievable step at a time.
Small steps do add up and build momentum.


Be consistent


If you start things and then don’t finish, you won’t see results. It would be best if you were consistent to build momentum. Take consistent action and watch your business steadily grow.


Expect obstacles


Some of what you implement in your business won’t be successful, and some things won’t work out. It’s part of the journey of finding your way.
Don’t let obstacles and unexpected complications stop you in your tracks and bring your momentum to a screeching halt.


When something doesn’t work, evaluate it, and correct your course. Sometimes it means making adjustments or refining things, and sometimes that means letting go of the project or goal.


If you expect obstacles, you can see them as an opportunity to refocus and create something even better for your business. That’s how you maintain momentum instead of letting every bump in the road derail you.


Celebrate along the way


Don’t wait to celebrate until the goal is achieved or the “to-do” list is complete. Reward yourself for staying the course. Acknowledge the small wins along the way to the bigger goal.


Don’t underestimate the power of celebration to keep your momentum going. Give it a try and find out for yourself.
Take time to celebrate your successes – no matter how small – and give your momentum a big boost!


Find the essence of what you do best.


Look at what your business does well already. Distilling your core product down to its essence can also help you keep your business’s production, marketing, and management costs down. The more focused your company is, the more likely it will become a name that people trust.
Find more customers that like what you do best.
Fight the urge to do more things, to attract more customers in a broader market. In reality, too many choices dilute customer interest, and make your job of production, marketing, and support much more complex. Focus first on finding more of the right customers.


Focus on the mainstream customer majority.


Listening to your customer’s feedback is the preferable way to gain more momentum. Adapting to your customers means learning from the majority. To generate momentum, you need to look at what most of your buyers want from the product. That focus will propel your business by attracting more like-minded buyers.


Select a single dimension to measure momentum.


Your focus for momentum could be sales, profitability, or number of customers, but keeping all possible parameters growing is not practical. It’s essential to define your growth strategy, document it, communicate it to your team and align metrics and employee rewards to target goals.


The metric you choose to measure your company’s acceleration will define its growth and what becomes your reputation. One of the best ways to determine that is to see what your business is already doing well. Metrics such as consumer satisfaction and profitability are reasonable measures of success. Using the one that your company already excels at gives your business a leg up on its momentum goals.


Don’t spread out the business’s momentum goals across multiple metrics. Focusing on one metric has the upside of requiring fewer resources to drive the business forward. The other metrics will eventually follow suit, but the core axis that your company is pushing needs all your assets. Spreading those resources too thin will lead to the business failing to generate any significant forward motion on your chosen axes.


Build a strong employee culture focused on growth.


One person can build a product, but it takes a dedicated team with strong leadership to build a business. Momentum requires a team culture of high motivation and engagement, and these attributes require an effective employee feedback and reward system and fostering collaboration.


Plan a long-term strategy, and avoid crisis moves.


Momentum doesn’t happen overnight, and it requires a plan to execute correctly because of all the moving parts involved in the process. With each project, your company puts more force behind its growth and generates more momentum. This constant push toward the goal eventually pays off, allowing the business to leverage its previous movement to fuel its future development.


Maximize critical customer transaction efficiency. 


Momentum typically requires an ever-increasing volume of transactions, so you must ensure that key ones can be handled smoothly and quickly. Customers have no tolerance these days for multiple interactions, necessary support requests, poor customer service, or bureaucratic processes.

Transaction efficiency is an integral part of generating momentum because it’s essential to its sales and profit. Without a reliable credit card or a payment processor, your business could lose the benefit of all the momentum you’ve generated so far. Efficient transactions lead to satisfied customers and more sales.


Track competition to stay ahead of copycats.


Don’t wait for negative momentum to alert you to new competition. Recovery is much more complicated than proactively making focused changes to retain customer loyalty and repeat business. Incremental changes are always easier to make and market to existing customers than disruptive products.

Keeping an eye on your competition gives you a heads-up when others start adopting your momentum-generating tactics. Negative momentum can also alert you to other businesses building on your successes, of course, but by the time you realize what’s going on, it may be too late.


Remain aware of your competitors and their movements in the industry. Keeping your customers satisfied while staying ahead of the competition is far more effective than recovering customers you lost to the competition.


Remember that momentum can shift in an instant.


Using momentum to push your business growth can have massive and explosive benefits. However, speed is erratic. In the space of a month, it could shift against you if you don’t keep your finger on the pulse of your industry. Momentum loss doesn’t only come from making the wrong steps; you might think that you’re so far ahead of the competition that you can ease your foot off the gas a little.



Integrate these tips into your daily routine and your business systems so that you can build and sustain the momentum needed to create the success you deserve!

Today’s customers quickly sense the growing momentum of specific businesses, or lack of it, via social media, online reviews, and texting with friends and change their habits accordingly.

So it would be best if you never were complacent in your business about the growth you have achieved or your loyal customer base. I urge you to practice the strategies outlined here both to build that initial business momentum and sustain it.

Your long-term success and satisfaction depend on it.

Plan! Adapt! Manage! Succeed!

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