Now is the time to begin your growth plan – see results in 90 days (2022))

 

 

The question of how to grow your business in 2022 is to start now. First, focus on your customers. Your customers make your business grow or die. Now is the time to plan – in the last quarter of 2021. How are you going to stand out during the holidays?

Think critically about what special offers you can create for the end of the year. Defining how you will be growing your business is crucial for your people to understand and leverage your clients/customers’ desire for fast and easy solutions.

So if you’re planning to take your business to the next level, it’s essential to embrace change and innovation. In doing so, you can save money while providing the most value to your customers. The question is: How do you know which strategy is right for your company? 

It is also essential that you think about how you will get into future markets. How will you get into the market if your current products and services no longer serve your users? Will there be a need for a new type of product or service? How will you entice customers/clients to buy products and services that they have never used before?

Asking yourself these questions will help you stay ahead of your competitors and ensure that your business can adapt and grow over the coming years.

 

 

BE PREPARED FOR THE HOLIDAYS

 

 

The holiday season is one of the best times for businesses to boost their sales at the end of the year. Customers/clients are looking to spend more in celebration of the upcoming holidays. Take advantage of the increased spending by incorporating holiday trends and deals into your marketing and sales strategies.

 

Start by announcing your specials/offering in mid-October. Halloween is the first holiday to arrive, and there are many creative ways to dress up your business to attract new customers. For example, invite your customer base to a virtual Spooky Sales Event to get more customers visiting your website. Share pictures of your employees dressed in costumes to make for a memorable experience.

 

Next up are Thanksgiving, Hanukkah, Christmas, and New Year’s. So use your calendar to start planning out Black Friday and Cyber Monday deals to put up in your store and on your website. Many people will be making their gift purchases during this time, and it’s a great way to grow your client base or your online presence.

 

 

 

CONDUCT AN END-OF-YEAR SURVEY

 

 

Use the last three months of this year as a springboard into 2022. The more preparations you’re able to make now, the faster you can hit the ground running at the turn of the year. Again, your customers can help you prepare for the new year better than almost any other source.

 

To leverage your customer base, start putting together an end-of-the-year survey. Include questions about their customer experience throughout 2021, highlighting any fundamental changes you might have made during the Covid-19 lockdown. For example, what aspects of your business model did they like? The feedback you receive will help you develop a plan for the next Q1 – 2022.

 

Other questions you can include can touch on individual products, your branding, or even your humanitarian efforts. Any input is good input, and you’ll have more data to work with to develop a business that consumers love from top to bottom.

 

 

End the Year With a Goal

 

 

Where do you plan to be in Q1 2022? What needs to happen for you to meet your 2021 goals? Hopefully, you’re close to reaching the goals you set at the beginning of the year. But, alongside those goals, you can end 2021 with an additional plan specific to the final quarter. Be creative, and make it happen.

 

Of course, the best-case scenario is if you’ve already reached your annual goal and you need an additional one to exceed all of your expectations for 2021. For example, you might have set a plan for the year to reach one million dollars in revenue. If you get that goal in November, you still have a month left in the year to crush that goal even further. Set a new plan on top of that to bring your revenue even higher by 2021’s end.

 

If your year-end goal seems too far out of reach, use this time to set a new plan that’s attainable by New Year’s Day. Then, even if you fell short of the mark you hoped to reach at the beginning of 2022, you’ll be able to conclude the year with a win.

 

 

ENTICE YOUR WORKERS

 

 

While you might be amped to end the season as strong as possible, your employees might not have the same motivation. But as their leader, you can help them love work and business — you’ll want to find a way to incentivize them to keep their work ethic running strong.

 

 

Remember that doing a service project together is motivating too. Do something that matters to your team. Does someone on your team have an essential relative or neighbor that needs help? Pitch in and do something for someone your team member knows who needs help. Help that person and watch how your team pulls together for the project — and each other.

 

Your plan is another chance for you to leverage the holidays in your favor. Holiday bonuses and time off for the holidays will perk workers up instantly. Attach incentives with goals that can be measured. This way, employees know just how hard they need to work to receive their promised rewards.

 

In addition to incentives in the distant future, a gift of goodwill can often spur productivity heading into Q4. For example, take your team out to dinner or provide some brand new office equipment as part of your pitch to end the season on a high note, and this will invigorate them as they chase down the additional incentives you extend.

 

 

INVEST TIME IN REVIEWING

 

 

Even though we’re only three-quarters of the way through the year, there’s so much you can analyze and learn from by reviewing the past nine months. This final quarter is the perfect time to look back on how your business has progressed since January and use that knowledge to make preparations for 2022.

 

 

You can look at quarterly revenue numbers, social media growth, website traffic, and much more. What strategies did you implement that worked well? What mistakes do you want to avoid making again? Use the data you’ve tracked to transfer working plans into 2022. The time you spend reviewing 2021 will set the stage for a more prosperous future.

 

 

Every quarter is essential, but the months leading into the new year hold a lot of potentials. Start taking action today to end 2021 with a bang.

Another aspect to consider is whether your products or services will be in demand in the future. There will be plenty of innovations that will hit the market before you have time to react. As such, your strategy should include a plan for how you will be ready to accommodate your 2022 innovations. For example, if you sell flowers online but are seeing a massive surge of orders delivered through your local retail stores, then you might want to look into offering same-day flower delivery services. Your plan will allow your business to continue moving forward without changing your business model drastically.

 

 

 

 

REFINE YOUR CUSTOMER PERSONALIZATION

 

 

 

 

One of the most common mistakes people make in planning growth is that they fail to see the importance of meeting their customers’ needs. If you want to grow your business in the future, you must fulfill your customers’ needs. By taking the time to think about how you can now meet their specific personal needs, you can provide them with a more personalized product or service in the future. Using, for example, Amazon, they suggest what to reorder from your previous shopping experiences, therefore customizing their platform to the user.

In addition to planning how to grow your business with current resources, you should also consider using new ones in the future. While you can always wait and see what a unique business opportunity looks like, there is no reason for you not to act on an option now so you can be ahead of the curve.
Planning how to grow your business in the future is essential, but you need to be determined to follow through. There may be some things that you need to do as far as a business plan is concerned. However, it would be best to work hard to develop a healthy business plan to get started on your growth path. Your business plan is likely to be your road map to winning, and you will be able to use it to grow your business into the future.

 

 

 

Conclusion

If things look unstable, double down on creating stability within your company by:
Reinforcing your company messaging and ensuring that everything your business does communicates the overarching message.

 

Evaluate your organizational structure, looking for any points at which business is lost or reduced quality.
Document your business processes and procedures to ensure all aspects of the business delivery remain consistent across the board.
Reexamining business goals and mapping out how to achieve them.

 

 

This ability to be both agile and stable simultaneously has been demonstrated in 2021, and that spirit of innovation should continue into 2022. 
It can be challenging to plan when the future seems uncertain. However, the only way to make the end confident and stable is to create the future you want. So, throw your doubts to the wind and plan for a great 2022!

 

 

For most challenges, there is a workable solution. Do not give up. 

 

 

#accucomp – Virtual CFO services: Our business is your success.

 

 

Feel free to reach out to book a conversation by going to https://www.accucompenterprises.com/lets-chat/.

 

If you prefer, email us: r.margallo@accucompenterprises.com.

 

Plan! Adapt! Manage! Succeed!